'If somebody asks me what I do, I use the term “multimedia artist.” If you’re a young artist, wondering what to call yourself, consider “multimedia artist.” It’s so vague. Then, no one can say, “Hey, how come you’re a jazz person, and you’re making a pop opera?” Genres are for bins. “What bin should we put you in, so we that we can sell what you do?” Ignore the bins. Ignoring the bins helped me a lot, because nobody really asked me what I wanted to do – and I never decided. Now, I do lot of things.'
INTERVIEW here from Red Bull Music Academy